BRANDING & IDENTITY DEVELOPMENT
SILVER
Bac
.
Self-Guided Branding Program (Do at your own pace)
Perfect for an artist on a budget or one
that simply likes to work at their own pace.
SILVER . BAC
GOLD
Vàng
Guided Branding Program with weekly progress calls and final project review (8 weeks)
Perfect for an artist who wants a guide and partner through their branding journey.
Having someone to bounce your ideas and questions off of can be helpful. If you are your only team member, this is recommended for you.
PLATINUM
Bach Kim
.
Guided Branding Program with weekly progress calls, think-tank strategy sessions, vendor sourcing and facilitation, full-team integration, and project management (12 weeks)
Perfect for the artist who wants to go ALL-IN on their project. If you are ambitious and want a full team experience, this is the plan for you. *Must apply for availability, pricing, and to see if we are a good match before engaging.
Bac
Vàng
Bach Kim
.
.
The curriculum of our programs include the following:
01
Keyword Mapping
03
Story / Narrative Development
02
Mission Statements & Core Values
04
Visual Design (Photography + Video)
05
Brand Experience Design
07
Brand Messaging (Social Media Voicing and Media Relations Prep)
06
Brand Integration
08
Brand Evolution
NARRATIVE DRIVEN
DIGITAL MARKETING CAMPAIGNS
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Narrative & Story Arc Development
Creating and developing your project’s narrative(s) and how it will arc and unfold over the course of your campaign. We find the best way to communicate your project’s story for maximum resonance and engagement. We focus on storytelling over generic and constant self-promotion.
Content & Art Direction Development
With the story, and its arc, set - we work with you to think-tank and develop content and artwork to match the narrative development.
Coordinated Advertising Strategy & Execution
With the story and content in place, a thorough and detailed advertising and content rollout strategy are then initiated.
The final piece of the puzzle is analyzing the results, determining what is resonating and how to expand on what is working. Optimization, recalibration, and retargeting are at the forefront.
Analytics Tracking